Some may look at florists as just being retailers of flowers. However, in many respects, they offer a personalized service.
One of their main priorities is choosing the flowers that they feel are most appropriate for their target market. Now with so many florists being able to sell online, their customer outreach has grown dramatically. This means having a greater selection of flowers that are going to fit in with different customs.
Once the flowers arrive at the shop then there is a big task of caring for them so they can be sold. So many of them are so delicate that the florist really needs to know a lot about each species of flowers. Some have to be in coolers while others have to be housed in a warm, humid setting. They have to watch carefully that they are in the proper environment. Otherwise, they can soon wilt and die which means lost revenue.
The florists usually receive their shipments of flowers in bulk. They now have the task of putting these together in pleasing arrangements. They have to be diversified in their skills for doing this. As quite often the style of the arrangement determines what occasion they are best suited for. One type of flower can be used for several different types of events, but they need to be married up with other species that they will compliment.
Personal Customer Service
While customer service is important in any business when it comes to the services florists provide it comes with some additional responsibilities. Many of the clients want personal suggestions as to which flowers and arrangements they should buy. This means the florist needs some details about the recipient as well as the occasion.
There are enough tasks to keep the average florist business. Considering this is not a seasonal business in most cases.